Business Cases Archives - The Asia Career Times
Business Case of the Month: Equal Employment Opportunities In South Asia
February 9, 2012 | Main Editorial Team
Every Month, The Asia Career Times introduces you to a different Business Case. This month we have selected ”EQUAL EMPLOYEMENT OPPORTUNITIES IN SOUTH ASIA E
‘Equal employment opportunity’, much more than a simple acronym, is a whole concept on its own, extending its path from the basic premise of ‘human rights’. One of the most hotly debated and voiced over areas today, this topic has its proponents putting their focus on the region that is its prime victim: South Asia. While the countries of South Asia, namely Pakistan, Bangladesh and India, have made rapid progress over the last decade in various walks of life, they still lag behind the Western civilisation by having the least number of women, minorities, disabled and other people of diverse ethnic origins in their organisations. Read More
Gemma Bluck on ecch's business case workshop in Singapore
January 27, 2012 | Main Editorial Team
Interview with Gemma Bluck, Events Co-ordinator at ecch
Could you introduce your company?
ecch is a charity organisation based at Cranfield University (UK) and we are dedicated to promoting the case method of learning. Our collection of over 52,000 management case studies and journal article reprints is a unique and accessible resource of teaching materials for academics, corporate trainers and students and is the largest in the world.
What participants can learn at the next ecch business case workshop in Singapore? Read More
Business Case of the Month: Beyondsoft Co Ltd
December 26, 2011 | Main Editorial Team
Every Month, The Asia Career Times introduces you to a different Business Case. This month we have selected ”Beyondsoft Co Ltd E
In the past two decades, along with China’s rapidly growing economy and its integration into the world economic system, the Chinese software outsourcing industry has also risen from zero to being fairly significant in the world IT market. It is currently growing much faster than the world market. Beyondsoft Co Ltd, established in 1995, is a leading company in China’s software outsourcing industry. This case poses challenges for future development, post the world financial turmoil of 2008-2009.
This case can be used in courses like strategy management, to highlight issues in the choice of competitive strategies for the SMEs in emerging economies, especially China. The case can also be used for an entrepreneurship course, discussing topics related to the recognition and handling of start-up opportunities, selection of business models, strategic choices in the mature stage, etc, applicable to emerging economies. The case is suitable for MBA, EDP and EMBA courses. Classroom discussion of the case may take 60-90 minutes.
Tsinghua University School of Economics and Management case collection available at ecch
December 26, 2011 | Main Editorial Team
Ecch recently announced that the business cases collection of Tsinghua University School of Economics and Management would be available on its site ecch.com
About Tsinghua University School of Economics and Management
Our mission is Eo advance knowledge and cultivate leaders for China and the world E For over twenty years Tsinghua University School of Economics and Management has been growing fast along with the reform, opening-up and development of the Chinese economy.
Today we continue to strive to build a world-class school of economics and management and benefit from the synergy of bringing these two academic disciplines into one institution. The School is committed to the excellence of both research and teaching for the purpose of advancing knowledge and educating leaders, and cherishes ideas and theories, at the same time as valuing practical solutions and actions.
Combining Chinese roots with global reach, the School works to contribute to the development of China’s economy and society as well as to make an impact in the world.
About China Business Case Center, Tsinghua SEM
Founded in 1999, the China Business Case Center of Tsinghua SEM is the first professional institution in mainland China that is dedicated to the development of management case studies.
Our mission is to gather business intelligence, promote the case method, and contribute to a better understanding of Chinese management practices. Over the years, the center has developed over 400 cases in both Chinese and English, covering a wide range of business disciplines including accounting and control, finance, strategy, human resource, marketing, and entrepreneurship.
In 2009, the former senior vice dean of Harvard Business School, Professor F. Warren McFarlan, was appointed as the co-director of the case center. Cases in our collection are now used widely in MBA, EMBA and Executive Education programs both in China and other countries around the globe.
About the Tsinghua SEM case collection
The Tsinghua SEM China Business Case Center Case Collection contains hundreds of cases and teaching notes in both English and Chinese.
The collection spans a wide range of academic disciplines and contributes to a better understanding of the Chinese business environment as well as the management practice of Chinese companies (including both private and state-owned enterprises).
These cases are suitable for MBA, EMBA and Executive Education programs.
Business Case of the Month: Samsung in India
November 15, 2011 | Main Editorial Team
Every Month, The Asia Career Times introduces you to a different Business Case. This month we have selected ”Samsung in India E The way the Korean company addresses the Indian market is extremely insightful.
Samsung India Electronics Ltd (Samsung) began its operations in India in December 1995 and within a span of eight years became one of the prominent players in the high-tech consumer electronics and home appliances in the country.
By 2003, Samsung had seized a significant share of the Indian market in colour televisions, frost-free refrigerators, washing machines, air conditioners and microwave ovens.
Analysts attributed Samsung’s success in India to its emphasis on the mix of product features, technology and aggressive marketing. The case offers a scope to discuss as to howSamsung managed its marketing mix in India to create a strong position for itself in the consumer electronics market.
To get this case or discover the full solutions of ecch, the case for learning, click here
CASE - Reference no. 304-313-1
Business Case of the Month: "Fashion industry: Can Asia buck the Trend?"
October 15, 2011 | Main Editorial Team
Every Month, The Asia Career Times introduces you to a different Business Case. This month we have selected ”Fashion industry: Can Asia buck the Trend?”. Recent news such as the expansion of ShanghaiTang, Hermes creating its own brand in China or HuiSheShang raising funds make this case truly insightful.
Excerpt of the case:
“Well, how does one define fashion going global – when Gucci or Armani is displayed on the fashion streets of Japan and China, or when celebrities like Liz Hurley or Will Smith showcase themselves in an Asian outfit? The winds of the global fashion industry are changing their course – no more do fashion winds move only from west to east but they blow from east to west too.
Asian fashion, of late, has made its presence felt on the global ramp. For centuries, western brands like Gucci, Versace, Armani and Moet Hennessy-Louis Vuitton maintained their supremacy in the world of fashion. Innovation, rich designing and marketing expertise coupled with the presence of excellent fashion connoisseurs, enabled western brands to command a premium over the years. In comparison, the Asian fashion industry, which is still in the nascent stage of growth, has been trying vigorously to position itself among the global players.
Although oriental fashion is pulling huge crowds to its fashion weeks, the Asian fashion industry, despite talented designers and lean manufacturing processes, is failing to build a brand image in the high-end luxury segment. Factors like low brand value, lack of technical know-how, infrastructure and distribution networks have been hampering their growth opportunities globally. This case discusses the dynamics of the global fashion industry and the comparative position of the Asian fashion industry.
It also analyses the challenges and threats to Asian fashion designers and brands from global players, besides providing scope to identify the ways in which the Asian fashion industry can create an uncontested market space and make competition irrelevant. The pedagogical objectives are to: (1) understand and analyse fashion industry dynamics in a flat world (market share, profit margins, value chain, etc); (2) analyse the critical success factors for the fashion industry and discuss whether they would change when the companies go global; (3) understand the Asian fashion industry’s capabilities, and contrast them with the global fashion industry’s critical success factors; and (4) discuss the essential requisites for any Asian fashion house to go global and the strategies they should follow to position themselves so as to successfully compete with the incumbents.”
Authors: Girija Swaraj, P.; Naga Sandhya, R.
Ecch reference number: 309-022-1
Published by:
To get this case or discover the full solutions of ecch, the case for learning, click here
The Turnaround of Indian Railways by Insead
June 15, 2011 | adminThe case describes the transformation of Indian Railways, the world’s largest employer with over 1.4 million employees, from near-bankruptcy to a profitable and viable business. We follow Sudhir Kumar, Officer on Special Duty to the Minister of Railways, as he deals with the various constituencies in this highly successful turnaround of a government-run institution.
Read the original:
The Turnaround of Indian Railways