Rediff.com India expands its e-commerce offering to take the nation’s leadership

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MUMBAI, India–Rediff.com India Pvt Ltd (NASDAQ: REDF) today announced that as part of its strategy to expand its e-commerce offering, it has added over 200,000 products across 23 product categories, making it one of the largest e-commerce providers in the Indian market.

Some of the key categories from which consumers can choose are apparels, accessories and bags, mobile phones and accessories, sports and fitness equipment, cameras and optics, toys and games, computers & peripherals, home décor & Furnishings and many more. Consumers can now buy for themselves or gift their loved ones, from amongst a wide range of latest products available on Rediff Shop & Gift.

Rediff.com also provides vendors with an easy way to do business on the Web, by providing a number of payment options, including cash on delivery, cheque/demand draft payment, net banking, and both debit and credit cards. Merchants can set up their store on Rediff.com in less than a week through the Company’s fully optimized site, which is available via all search engines, enabling easy discovery of merchant stores.

Through Rediff.com, merchants can reach over 16 million consumers across India. The service covers 614 districts across 28 states and 7 union territories serving 29,000 PIN codes through the Company’s strategic logistics partnership with India Post, as well as other leading courier services. This diverse and expansive logistics network ensures delivery times within 3 to 4 days in the top 10 cities and next-day delivery in top 4 metros, which is critical in meeting consumer demand for quick and efficient delivery options. The Company also provides package tracking options through its online site.

“We continue to invest in our e-commerce offering, by expanding our products and services for the mass Indian market,” said Ajit Balakrishnan, Chairman and CEO of Rediff.com India Ltd. “We believe we are doing the right things to ensure that Rediff Shopping is a destination of choice and is positioned for future growth in the e-commerce space, especially as 3G and broadband services become more commonplace. This also builds upon our e-commerce expansion, following the launch of Rediff Deal Ho Jaye!, our local deals offering which was announced in April 2011 and continues to build traction.”